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Rethink what the web can be 

Rethink what the web can be 

In an era of Google Chrome and Apple Safari, Microsoft asked us to create a campaign that would help
their target group to (re)discover and Rethink what the web can be with IE11.

In an era of Google Chrome and Apple Safari, Microsoft asked us to create a campaign that would help their target group to (re)discover and Rethink what the web can be with IE11.

Software development - Media campaign  - Events - Social - Video production - PR

VICE Media approached music discovery website 22tracks and developed a campaign that offered an almost native experience through the browser using various HTML5 features. 

Presented at the yearly Microsoft Build Developer Conference in San Francisco, the company unveiled the collaboration as a great showcase to display the power of Internet Explorer.

The campaign was activated with an integrated digital campaign featuring a short documentary, display advertising, PR and events with demos.

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Oct-09-2018 15-10-26