Let’s meat!

Jupiler challenged us to reinforce the connection with barbecue and confirm Jupiler as the ultimate male beer brand. We developed “Lets Meat” for the Benelux which included the production of online videos and adaptation to branded content; editorial content, social media content and photography.

Accompanied by traffic boosting display ads across the VICE Digital network and Vizeum network.

Results & reach
Gold Medal for Best Use Of Branded Content/Entertainment at the Montreux International Advertising & Multimedia Festival 2016.

17m Video starts                      89% Target audience reached                      81k Media contacts

Jupiler challenged us to reinforce the connection with barbecue and confirm Jupiler as the ultimate male beer brand. We developed “Lets Meat” for the Benelux which included the production of online videos and adaptation to branded content; editorial content, social media content and photography.

Accompanied by traffic boosting display ads across the VICE Digital network and Vizeum network.

Results & reach
Gold Medal for Best Use Of Branded Content/Entertainment at the Montreux International Advertising & Multimedia Festival 2016.

17m Video starts                     

89% Target audience reached                      

81k Media contacts