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Jägerland 

A year-around platform for original experiences in music, art, technology, culture and nightlife

Events - Video production - Editorial - Media campaign - Social - PR 

When Jagermeister asked us to develop a strategic campaign plan based on their heritage in apres-ski and likeminded parties - we advised something completely different. A year-around platform for young like-minded individuals who are looking for original experiences in music, art, technology, culture and nightlife. Jägerland soon became the hottest name in town featuring daily fresh blogs to read, photo reports of events and tickets for the best festivals to win. 

The popular series ‘My Son The DJ' and 'Ter Plekke' that featured leading DJS in daily life, created a huge following resulting in packed Jägerland events and the Jägerland tour. Jägerland was a new phenomenon showcasing the power of VICE creating new branded verticals connecting seamlessly with the daily reality and culture of its readers. 

Results & reach 
We created a massive reach and preference grew making Jagermeister one of the most credible brand in the nightlife scene.   

800+ Web clippings                      10.000 Event attendees                      30.000 Unique visitors per month on Jagerland.nl

When Jagermeister asked us to develop a strategic campaign plan based on their heritage in apres-ski and likeminded parties - we advised something completely different. A year-around platform for young like-minded individuals who are looking for original experiences in music, art, technology, culture and nightlife. Jägerland soon became the hottest name in town featuring daily fresh blogs to read, photo reports of events and tickets for the best festivals to win. 

The popular series ‘My Son The DJ' and 'Ter Plekke' that featured leading DJS in daily life, created a huge following resulting in packed Jägerland events and the Jägerland tour. Jägerland was a new phenomenon showcasing the power of VICE creating new branded verticals connecting seamlessly with the daily reality and culture of its readers. 

Results & reach 
We created a massive reach and preference grew making Jagermeister one of the most credible brand in the nightlife scene.   

800+ Web clippings                      

10.000 Event attendees                     

30.000 Unique visitors per month on Jagerland.nl

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