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Future Legends 

To engage a millennial audience, deepen relationships with venues, bars and club and drive sales up VICE created Future Legends.

Video production - Social - Media campaign - PR - Events  

Built around leading music channel NOISEY, we developed something that went beyond sponsorship and became a world of its own. Future legends was a partnership with upcoming bands like Kensington, Trauma Helicopter & Navarone and Grassroots Festivals like Eurosonic, Pink-pop & Paaspop.  

We built upon the authentic relationship between Jack Danials and rock music through a series of documentaires about the bands - the future legends. All assets were connected and activated through NOISEY and the VICE network and syndicated through discovery channels. The bands also activated their fanbase through their social channels. And we offered exclusive 

Results & reach 
Future legends has developed into being one the most important assets reaching millenials and so will continue to be the most authentic and relevant brand in music history.   

589K social reach                      150 video views                      11m campaign contacts

Built around leading music channel NOISEY, we developed something that went beyond sponsorship and became a world of its own. Future legends was a partnership with upcoming bands like Kensington, Trauma Helicopter & Navarone and Grassroots Festivals like Eurosonic, Pink-pop & Paaspop.  

We built upon the authentic relationship between Jack Danials and rock music through a series of documentaires about the bands - the future legends. All assets were connected and activated through NOISEY and the VICE network and syndicated through discovery channels. The bands also activated their fanbase through their social channels. And we offered exclusive 

Results & reach 
Future legends has developed into being one the most important assets reaching millenials and so will continue to be the most authentic and relevant brand in music history.   

589K social reach                      

150 video views                      

11m campaign contacts

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